Job Title: Senior Manager, Showmax Partnerships (West Africa)
Location: Lagos
Reports to: Chief Expansion Officer
Direct Reports: Yes
Division: Connected Video
Department: Market Expansion
Qualifications Essential
- Post Grad Qualification or equivalent NQF Level 8 qualifications in Business Management / Marketing or similar
- Project Management Qualification
Qualifications Preferred:
Experience:
- A minimum of 8 years of experience in Business Development and/ GTM Strategy
- Experience in managing diverse teams and stakeholders across different functional areas
- Experience in regional expansion strategies
- Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
- In-depth Knowledge of relevant OTT Technologies and Platforms
- Financial Management and Modelling experience
- Proven leadership and management skills
Technical Competencies:
- Customer Centricity
- Developing value propositions
- Brand Management
- Reporting and Research
- Project Management
- Financial Management/Budgeting
- Marketing Management
- Regulatory and Legal Compliance
Behavioral Competencies:
- Strategic Thinking
- Networking
- Risk Management
- Negotiation Skills
- Future Orientated
Purpose of the Position
- To secure the functionality of our business and drive extensive and sustainable growth across the region
- To Manage in-country and regional marketing, partner growth, customer interaction, and content initiatives and activities
Key Performance Objectives
Strategy Execution & Growth:
- Grow the ShowMax brand in the Country by focusing on BTL, Social marketing, Content Management, Partner onboarding, Partner ATL, and Customer Activation
- Drive Connected Video subscriber and revenue targets by effectively implementing and managing opportunities with strategic partnerships
- Develop and present growth and GTM strategies and options that could increase the company’s addressable market
Benchmarking, Governance & Risk Management:
- Constantly scan the market in order to identify, share and embed leading practices within MultiChoice, helping to build a world-class marketing organization and maintain market relevance
- Identify key segments to target, including rationale / strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs, and attitudes
Financial Management:
- Set budget for the Business Unit including the setting of goals and targets.
- Manage financials and associated controls in respect of the Division (effective cost control).
- Implement action plans in respect of budget deviations.
- Manage Cash flow and control and financial reporting.
- Manage departmental budgets including signing off of invoices and quotes within the mandate. Escalate out of budgets or items higher than an approved mandate to the next level manager.
- Rigorously monitor expenditure against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency and reduced cost.
Operational Delivery:
- Manage, coordinate and evaluate all in-country and regional Marketing, Partner Growth, Customer Interaction, and Content initiatives and activities to ensure that they meet the local market development criteria, with a view to growing the market
- Customer acquisition and retention, either directly or through partners
- Identify and implement tactical market development initiatives that could meaningfully increase revenue opportunities
- Ensure successful execution of GTM initiatives
- Identify/analyze/report on industry and technology trends that should inform the GTM and product strategy
- Identify/analyze/report on consumer trends that should inform the GTM and product strategy as well as commission research externally
- Identify, propose and execute PoCs, in close collaboration with Customer Acquisitions and Comms, Product Development and Technology Development, to explore new ground and options that could increase company revenue
- Drive connected Video growth targets
- Growth in customer base, conversion to paying customers
Stakeholder Management:
- Develop and maintain ecosystem and partnership strategy
- Identify and engage new go-to-market partners
- Manage relationships with legal and regulatory units in VE Group with regards to market expansion
- Identify, develop and manage external innovation partnerships in the private and public sector including academia that can give the company access to extended research and innovation capabilities
- Develop and maintain growth of partnership network
People Management:
- Oversee the activities of the team to ensure effective delivery of business outcomes
- Develop a high-performing team by embedding a formal performance management process using performance management systems and informal coaching. Encourage frequent knowledge sharing between team members
- Determine and analyze development needs for the team and ensure that identified training requirements are budgeted for and executed
- Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital
- Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met
- When required, initiate disciplinary processes for team members calling on support from Human Capital when required
- Resolve grievances raised by team members and escalate only if required
- Address poor performance of any team member through the formal Performance improvement program and ensure that continued poor performance is appropriately dealt with
- Motivate team members and ensure that their efforts are recognized.