Grow the ShowMax brand in the Country by focusing on BTL, Social marketing, Content Management, Partner onboarding, Partner ATL, and Customer Activation
Drive Connected Video subscriber and revenue targets by effectively implementing and managing opportunities with strategic partnerships
Develop and present growth and GTM strategies and options that could increase the company’s addressable market
Benchmarking, Governance & Risk Management:
Constantly scan the market in order to identify, share and embed leading practices within MultiChoice, helping to build a world-class marketing organization and maintain market relevance
Identify key segments to target, including rationale / strategic objectives, and use customer insights to perform cluster analysis; classifying customers into segments based on spending, behavior, needs, and attitudes
Financial Management:
Set budget for the Business Unit including the setting of goals and targets.
Manage financials and associated controls in respect of the Division (effective cost control).
Implement action plans in respect of budget deviations.
Manage Cash flow and control and financial reporting.
Manage departmental budgets including signing off of invoices and quotes within the mandate. Escalate out of budgets or items higher than an approved mandate to the next level manager.
Rigorously monitor expenditure against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency and reduced cost.
Operational Delivery:
Manage, coordinate and evaluate all in-country and regional Marketing, Partner Growth, Customer Interaction, and Content initiatives and activities to ensure that they meet the local market development criteria, with a view to growing the market
Customer acquisition and retention, either directly or through partners
Identify and implement tactical market development initiatives that could meaningfully increase revenue opportunities
Ensure successful execution of GTM initiatives
Identify/analyze/report on industry and technology trends that should inform the GTM and product strategy
Identify/analyze/report on consumer trends that should inform the GTM and product strategy as well as commission research externally
Identify, propose and execute PoCs, in close collaboration with Customer Acquisitions and Comms, Product Development and Technology Development, to explore new ground and options that could increase company revenue
Drive connected Video growth targets
Growth in customer base, conversion to paying customers
Stakeholder Management:
Develop and maintain ecosystem and partnership strategy
Identify and engage new go-to-market partners
Manage relationships with legal and regulatory units in VE Group with regards to market expansion
Identify, develop and manage external innovation partnerships in the private and public sector including academia that can give the company access to extended research and innovation capabilities
Develop and maintain growth of partnership network
People Management:
Oversee the activities of the team to ensure effective delivery of business outcomes
Develop a high-performing team by embedding a formal performance management process using performance management systems and informal coaching. Encourage frequent knowledge sharing between team members
Determine and analyze development needs for the team and ensure that identified training requirements are budgeted for and executed
Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital
Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met
When required, initiate disciplinary processes for team members calling on support from Human Capital when required
Resolve grievances raised by team members and escalate only if required
Address poor performance of any team member through the formal Performance improvement program and ensure that continued poor performance is appropriately dealt with
Motivate team members and ensure that their efforts are recognized.